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Whether helping to bring down Jose Mourinho, leading marches against their club’s owners at Chelsea or pushing back against plans to commercialize football, fans show that fan activism is far from a fad and that they are a force to be reckoned with in the fight for the game’s future. While their protests may not be as grand as a tifo, they are still powerful.

For many fans, their teams and their games are part of their identities and when something goes wrong, it can be a major blow to their sense of self-worth. That is why they can take matters into their own hands and try to force the authorities to do what’s right by launching letter-writing campaigns, billboards or even hunger strikes.

The glocal motivations, tactics and spaces of fan activism are shaped by local contexts that differ across the globe. A recent study by Christian Brandt, Maryna Krugliak and Robert Warnecke analyzed fan activism in Germany and Ukraine to explore this dynamic. They found that the activism of these activist supporters is rooted in a combination of devotion to their clubs, a desire to protect figures of fandom and a sense of civic responsibility.

Journalists covering fan protests can help facilitate the movement by putting a face on the story. By reporting on the five W’s—who, what, where, when and why—and including details like the protester’s hobbies or family, they can help readers empathize with the person in question and feel more connected to them. In fact, one recent experiment showed that stories that humanized the teenager whose death spurred the protest led people to have more positive attitudes toward the teenage, the protest and the protesters.

The Asian Games are the largest multi-sport competition in Asia. The event is organized by the Olympic Council of Asia and features athletes from 45 countries and regions.

The 2026 edition of the Asian Games will be held in Aichi Prefecture and Nagoya City, Japan from September 19 to October 4. This will be the third time Japan hosts the Games after Tokyo 1958 and Hiroshima 1994. The Organizing Committee is determined to make the Games the most successful ever.

Despite being a relatively young sport, breaking is already one of the biggest and most popular in the world. This is due to its widespread popularity among young people and its diverse rules and formats. The WDSF is confident that the inclusion of Breaking at the Asian Games will help further solidify this trend.

India secured two quotas at the 2026 Asian Games after claiming medals in both men’s and women’s shortboard surfing at the Asian Surfing Championships 2025 in Mahabalipuram, Tamil Nadu. The Indian team climbed to sixth in the overall rankings, beating Indonesia, the Republic of Korea and Thailand.

Founded in 1951, the Asian Games were first held soon after World War II to reestablish the ties between the nations of Asia through sports and contribute to world peace through sports diplomacy. Since their establishment, the Games have grown in size and scope and today are the largest sporting events in Asia. The 2026 Games in Aichi-Nagoya are expected to attract more than 15,000 athletes and officials from 45 countries and regions.

Across sports, cutting-edge technology is transforming the way teams train and optimize performance. Advancements in wearable tech, AI, performance tracking and VR are shaping a new approach to training that recognizes the diversity of athlete needs and aims to promote career longevity. Moreover, the trend towards personalized training programs offers athletes tailored, adaptable training regimens that address their unique physical and technical demands.

Moreover, AI is increasingly used by teams to analyze data and offer insights that enhance team strategies, player recruitment and fan interaction. AI-powered predictive analysis software allows teams to identify patterns and predict injury risks, significantly reducing the time and cost of training. In addition, AI-powered video analytics tools enable coaches to identify key strengths and weaknesses of opposing teams, enhancing strategic game planning and improving tactical awareness.

The proliferation of VR is reshaping the way fans engage with sports. Companies such as Rezzil are using virtual reality to provide hyper-realistic skills training for players, allowing them to hone their tactical awareness from anywhere in the world. Meanwhile, augmented reality is enabling fans to interact with their favorite teams in new ways. For instance, NBA teams have partnered with generative AI platform WSC Sports to automate multilingual content that gives fans in France, Brazil and Spain the ability to watch game highlights in their native languages.

Finally, the use of advanced technologies such as instrumented mouthguards by brands like HITIQ is helping to reduce the number of concussions in professional sports. These technologies help coaches and trainers detect even the smallest-looking impacts, ensuring that athletes return to play only once they are fully healed.

In the past few weeks, big-name athletes have made headlines for hanging up their cleats. From Super Bowl hero Nick Foles to women’s sports pioneer Alex Morgan, retirement is no easy task for athletes who have spent most of their lives chasing their dreams.

Whether due to injury, age or a desire to pursue other interests, many athletes struggle to know when to call it quits. Some athletes, like Olympic champions Megan Rapinoe, Peter Sagan and Tessa Worley, have stepped away from international competition in 2023, but their legacy is still very much alive.

As a coach and athletic director, Mike Goforth has dedicated nearly two decades to college sports, earning widespread respect and recognition in the field of sports medicine and athlete well-being. During his tenure, he has guided Virginia Tech athletics through some of the biggest changes in collegiate sports history.

On Thursday, Goforth announced his retirement from the position, but he will remain involved with the school as an assistant professor and in other new ventures within the university. He will continue to work closely with the department’s sport medicine staff, which he built into one of the best in the nation.

It’s no secret that Olympic athletes can spend a lot of money going for gold. Thousands of dollars in elite coaching and equipment can add up quickly, while forgoing regular employment to train around the clock can strain families. Some have even reported relying on food stamps and racking up credit card debt in their early post-athletic years.

The World Test Championship is a competition for the world’s best Test cricket teams. It replaced the ICC Champions Trophy in 2021, and was created to add more value to the five-match format. The tournament features games at legendary venues such as Lord’s and the Oval. It also offers a unique test of the players’ skills in swing-friendly conditions, making it more difficult for them to score runs and wickets.

New Zealand stunned the cricketing world by winning the inaugural World Test Championship in 2019. Kane Williamson led the team to victory in a thrilling final against England, and the Kiwis will be favourites to retain their title when the two sides meet at Lord’s this summer.

South Africa beat Australia in the 2025 World Test Championship final at Lord’s to win their first major ICC title in 27 years. The Proteas were 69 runs behind with just 69 needed on day four at the time, but Temba Bavuma’s superb 66 helped them to a five-wicket win.

The ICC decided to award hosting rights for the next three editions of the World Test Championship to England and Wales following their successful staging of the 2025 final. That decision will likely be ratified at the governing body’s annual conference in Singapore this month. England is one of the few countries that can fill the stands for a WTC final, and it has an ideal climate to host matches in the summer.

Whether they’re a Hollywood star spotted in the stands or a fashion collaboration with an athlete, sports celebrity gossip can spark fervor and excitement among fans. However, it’s important for fans to strike a balance between entertainment and responsible engagement by prioritizing more substantial issues and fostering a critical mindset when navigating the world of sports celebrity gossip.

In this week’s edition, we bring you the latest from the sports celebrity gossip sphere including Portland Trail Blazers star Damian Lillard talking about his Subaru lifestyle, WNBA star Suni Lee and her NBA player boyfriend OG Anunoby making it official, Olympian Lindsey Vonn opening up about her groin injury and a teen powerlifter obliterating a world record that had the athletics world losing its mind.

Plus, TMZ Sports caught up with Karrueche Tran to find out which MLB star she’d like on her team if she was a general manager. Check out the video above. Don’t forget to subscribe for more! It’s free and easy. You can also find us on Facebook and Instagram! We’d love to hear from you.

Athlete endorsements offer a powerful strategy to build brand credibility, foster consumer trust, and boost exposure. Athletes have a deep and personal connection with their fans, which can be leveraged for impactful marketing campaigns that deliver results. Hollywood Branded explores the essentials of athlete endorsements, including choosing the right athletes, ensuring authenticity, and maximizing impact through digital platforms.

Athletes’ positive public perception lends a great deal of credibility to their brand endorsements, which are often characterized by aspirational messaging. Their public personas promote values like discipline, hard work, and philanthropy, all of which are highly respected in society. These positive qualities are also reflected in the brands they endorse, creating a strong sense of consistency and authenticity in marketing campaigns.

Creating a sense of belonging is an important element in athlete endorsements, which is heightened through long-term partnerships that allow athletes to genuinely integrate with the brand identity. This is complemented by campaigns that feature behind-the-scenes content, product launches with exclusive athlete-endorsed gear, and collaborative initiatives that champion causes both the brand and the athlete support.

Athlete-endorsed marketing is highly effective for generating consumer engagement, especially when campaigns are optimized through digital tools and social media platforms. These features enable marketers to reach targeted audiences and customize messaging that resonates with their interests. In addition, tracking key metrics enables marketers to adapt and optimize campaigns in real-time to maximize performance. This flexibility and transparency help ensure that the campaign’s messaging stays relevant, credible, and impactful throughout its duration.

The international qualifiers are where the battles for places at the next World Cup are fought. Typically, teams are drawn into groups and play each other twice (home and away) to decide the group winners. The top two sides automatically qualify, while runners-up enter play-offs for the remaining places.

Often, the best team will win, but ties can be decided by extra time and penalty shootouts if needed. Occasionally, especially when one entrant lacks the facilities to host matches, the matches will be staged in neutral countries.

There are 31 places to fight for in the tournament, with each of FIFA’s six continental zones hosting their own qualifying competition. Those are Africa, Asia, North and Central America and the Caribbean, South America, Europe and Oceania.

Each competition is run by the appropriate continental governing body. The top-ranked nations qualify automatically, while the second-placed teams are entered into inter-continental play-offs.

DR Congo, South Africa, Cape Verde and Algeria all currently lead their groups. Other notables include 2022 semi-finalist Ghana, Mohamed Salah’s Egypt and African champions Ivory Coast.

Qualification in Europe is usually held in a full found-robin format, with each team playing the others home and away. The winning team automatically qualifies for the tournament. The runners-up are then placed into four paths of single-match play-offs to determine which side will compete in the next phase of the competition. If a team cannot play its two play-off matches due to political instability, it will be replaced by another eligible team.

The Masters leaderboard is one of the most important parts of following this tournament, because it tells fans who’s winning and who’s losing. Keeping track of the top players allows fans to experience every twist and turn of The Masters in real-time.

The 2025 Masters is in the home stretch, and the action is heating up at Augusta National. There’s plenty of drama at the top of the leaderboard as Rory McIlroy surged back from a disastrous start to make his presence felt, while Bryson DeChambeau is in hot pursuit. Even defending champion Scottie Scheffler isn’t safe as he hovers at the edge of contention.

Throughout the course of The Masters, fans have been able to witness some incredible shots. The moment that will live on in green jacket lore is Tiger Woods’ delicate chip from the 16th hole, where time seemed to stand still as his ball hung on the edge of the cup.

Despite making a triple-bogey on the 18th hole, McIlroy is in a position to win his fifth major title and cap off his career grand slam. He made a birdie on the 10th to move within two strokes of the lead, and then drilled a putt from 15 feet on the 13th to move within three. If he can keep up this pace, the Northern Irishman could make it a three-way race to the green jacket at The Masters.

The World Athletics Championship is one of the largest sporting events on the planet. It’s the biggest championship in track and field, only eclipsed by the FIFA World Cup and the Summer Olympic Games. It attracts some of the top athletes in the sport, including Olympic champions and Wanda Diamond League winners. It also has a unique mascot that changes with each edition and the host city. This year, in Budapest, Hungary, it’s Youhuu the sheep, a symbol of the country that has 1.3 million of them.

The inaugural event was held in 1983 in Helsinki, Finland and since then it’s grown into a global showcase for athletics. The Championships is open to all the IAAF’s 213 member federations and is where many of the most significant and lasting world, area and national records have been set. The best athletes in the sport descend on one city for a week of action, culminating in the men’s and women’s individual titles being awarded. There’s been plenty of high drama over the years, from Carl Lewis’s triple gold to Femke Bol falling within sight of the line in the final of the mixed 4x400m relay.

British athletes are well represented at the next edition in Budapest. In the long distances, 2024 Olympic bronze medallists Keely Hodgkinson (Trevor Painter, Belgrave Harriers) and Jemma Reekie (Jon Bigg, Kilbarchan) are in action, as is former European Indoor champion and Commonwealth silver medallist Dina Asher-Smith (Blackheath & Bromley). Zharnel Hughes (Glen Mills, Shaftesbury Barnet) will double up in the 100m and 200m, as will fellow Briton Romell Glave (Michael Afilaka, Brighton Pheonix). Katarina Johnson-Thompson (Aston Moore, Liverpool) and Josh Kerr (Danny Mackey, Edinburgh) have received wild card selections to compete in the 800m.