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There’s nothing quite like a viral sports moment that captures the hearts and minds of fans around the world. From a daredevil skateboarder’s spectacular fall to a soccer goal that was saved by a brave dog, these moments evoke excitement and awe. These are the kind of moments that sports marketers dream about creating.

Athletes and leagues rely on social media to connect with fans in real-time, build their personal brand, and drive engagement. But even more importantly, these platforms are a vehicle for generating buzz and trending content. Athletes and teams know that going viral is the best way to get their message heard and seen by more people.

With that in mind, we analyzed the most popular social posts from the biggest sports leagues and looked for patterns. We found that the most popular viral posts from each league ranked on impressions, and there were some interesting trends across the board.

As a result, it’s no surprise that some of the biggest viral sports moments centered on sensationalism and attention-grabbing claims. For example, a commentator’s bold statement that a favored team will win the Super Bowl may go viral and generate buzz, but it could also prove to be inaccurate. This type of commentary is incentivized by the desire for profitability, and it can have significant ramifications on the quality of sports journalism.

The World Series is a showcase for the best players in baseball, a tradition that began in 1905 and has continued to this day. It was the first series to be televised and has become one of the most famous events in professional sports. The Series has featured many milestones, including the first time an expansion team won the championship in 1969 and the 2024 edition was the first to end on a home field.

It’s also the first time a World Series has ended on a walk-off homer since 1993, when Joe Carter’s three-run blast in the bottom of the ninth capped an 8-6 Toronto win and became one of baseball’s most iconic moments. It’s a moment that was made even more memorable by Blue Jays announcer Tom Cheek’s legendary call: “Touch ’em all, Joe! You’ll never hit a bigger home run in your life!”

The 2022 World Series saw the first designated home team take advantage of the rule, winning the series over the Atlanta Braves in six games. That was followed by a 2024 series where the Dodgers took advantage of the home-field edge to win in six games against the New York Yankees.

The series was a thriller from start to finish, with the two teams trading blows in an intense and competitive matchup. The Dodgers won their second title in five years and beat the Yankees for the first time since 1981. The series also featured the first ejection of a player in a World Series since 1974 when Dodgers centerfielder Bill Mazeroski threw a punch at Yankees catcher Johnny Bench.

When it comes to social media in sports, players and fans have more of a direct connection now than ever before. While this is an exciting development for the industry, it can also create challenges as fans demand more content from their teams and athletes. Moreover, it’s important that the industry and athletes are able to harness this potential responsibly, fostering positive interactions and connecting with their audiences in ways that are authentic and meaningful.

Social media allows athletes to promote themselves, build a personal brand profile, and connect with their fans year round. In addition, it provides them with job opportunities and career benefits once their athletic window closes. However, this increased level of exposure can also place pressure on athletes to maintain a polished image and avoid off-field issues that could potentially harm their careers.

It is therefore important that sports organizations develop social media strategies that allow them to keep pace with the fast-paced world of sports. This can be achieved by using social media platforms that provide real-time data and analytics to drive engagement and enhance fan experiences. For example, Greenfly’s digital media distribution software enables teams to share photo and video content featuring iconic moments in team history and player achievements. This type of content has been proven to be a powerful tool for driving audience growth, increasing athlete advocacy, and creating sponsorship opportunities.

Another way to build a strong relationship with fans is by sharing the struggles that athletes face in their everyday lives. This can include family problems, financial difficulties, health concerns, or any other challenge that might resonate with the general public.

Champions League is an iconic tournament with a unique history. Since its beginnings in 1992 it has grown into a competition that offers the best clubs across Europe the chance to prove they have it all. With a global audience surpassing previous European club competitions, exponential amounts of money have changed hands as clubs seek the opportunity to lift the trophy.

The Champions League started as a knockout tournament between the champions of Europe’s biggest domestic leagues. By 1991 the format was modified with a group stage and a new system that allowed multiple teams from one country to compete in the tournament. Then in 2024 the tournament moved from 32 to 36 teams, allowing more domestic sides than ever to qualify for the main event.

Each season the Champions League features a two-legged round of 16 before the quarter-finals, semi-finals and the final at a venue chosen by UEFA. Two teams are drawn together in each of these rounds and, unlike other UEFA competitions, the Champions League doesn’t feature a traditional association draw protection.

The changes to the competition were implemented to increase sporting interest in the league phase and provide more clarity for the pairings in the knockout phases. The league phase still sees teams play a minimum of eight matches, but rather than being divided into groups they are ranked and then placed into a draw to create individual fixtures lists. That means that a single result can have an enormous impact on a team’s position and can mean the difference between qualifying for the last 16, passing into a play-off round, or being eliminated altogether.

Competitive video gaming is a soon-to-be $1 billion dollar industry with esports championships watched by tens of millions. Functionally it’s just like traditional sports, with the best players constantly vying to reach the top of their sport (or game) of choice.

While gaming tournaments date back to the 1970s, it wasn’t until the onset of the internet and broadband that esports became popular on a global scale. As the games got more complex, and the fan bases grew, esports exploded into large-scale events and international competitions.

Esports are organized competitive video games that feature teams competing against each other for a prize in a live, televised tournament. Popular esports include multiplayer online battle arena, first-person shooter, fighting, card, and real-time strategy games. Some of the most popular esports are League of Legends, Dota 2, Counter-Strike, and Valorant, all of which host tournaments that attract millions of in-person and online spectators.

Unlike most traditional sports, esports are played by professional gamers who compete in a variety of tournaments with the goal of earning a spot on the team that will represent their country or region in the world championship. Those who do well in the tournament can be promoted up to higher leagues while those that don’t do so well may be relegated down.

Some of the biggest esports tournaments include The International, a Dota 2 contest that takes place annually and is watched by more than 1 million spectators. Other major esports events are the League of Legends World Championship, the EVO fighting game tournament series, and the Intel Extreme Masters.

Combat sports, from boxing and MMA to Muay Thai and judo, have captured the imaginations of fans worldwide with their fast-paced action, intense physicality, and strategic depth. However, these exciting and dynamic sports are more than just entertainment—they are also powerful tools for wellbeing. Incorporating combat sports into one’s life can provide discipline, mental resilience, self-defense skills, community bonds, and stress relief.

The rigors of combat sport training require athletes to push themselves, often beyond their limits. They must endure grueling workouts while developing and perfecting their fighting abilities in an environment that is highly regulated and prioritizes safety. Moreover, the skills learned in the ring or cage can translate to real-world situations and empower individuals to take control of their own lives.

While many people engage in combat sports to improve their health, others are drawn to the sport because of its cultural significance. The stories of legendary fighters like Muhammad Ali, Bruce Lee, and Conor McGregor inspire countless individuals to pursue their own path in the world of combat sports.

Regardless of the reason for participating, there are many benefits associated with combat sports participation—including improved cardiovascular and respiratory systems, muscular endurance, balance, flexibility, and core strength. Additionally, learning the art of a combat sport can improve focus and concentration. In addition to its health benefits, incorporating combat sports into one’s daily routine can teach patience and perseverance—which can be beneficial both on and off the mat or ring.

Formula 1 standings are the real-time indicator of each team’s progress throughout the season. Each race counts towards the final rankings, reflecting the full range of factors that define success in F1. Drivers earn points for themselves and their teams, while constructors’ tally rewards the collective efforts of engineers and strategists in an intense and strategic sport where even the smallest mistake can have a huge impact.

The system has evolved over the years, balancing driving excellence with competitiveness and fairness for smaller constructors – but the core concept remains the same. A drivers’ and teams’ overall tally is calculated from their results in all races and Sprint events, with the winner of each earning 25 points, second place getting 18 and third receiving 18. The final ranking then takes into account any points scored for setting the fastest lap. Drivers outside of the top ten receive no points.

The tally is then added up at the end of the year, with the driver and team that accumulates the most points crowned champions. There have been several dead heats in the history of F1, including a remarkable three-way battle between Ferrari’s Enzo Ferrari, Lotus founder Colin Chapman and Cooper founder John Cooper, culminating in Ferrari’s first world championship win in 1957. It has also seen some epic fights between Mercedes team mates, with Hamilton and Rosberg taking the title to the wire in 2014 and 2016. The current era of team tussles is arguably the most heated yet though, with McLaren’s Fernando Alonso and Ferrari’s Sebastian Vettel locked in an exhilarating battle for the world championship this season.

Gender equality has been a long-standing issue in the sports industry, affecting everyone from athletes to those working behind the scenes. But what is the solution?

Both Nathalie Boy de la Tour, former President of Ligue 1, and Adele Stern, a high-level modern pentathlete and member of the Paris 2024 Organising Committee for Olympic and Paralympic Games share their views on how to achieve gender parity in sports.

From gender stereotypes to sexism, the obstacles that women face in sports are multiple. Women are often perceived as inferior to men in the same sport, despite their hard work and dedication. They are also under pressure to conform to societal expectations of what sports should be for women. This is due to the sexist perception that men are physically stronger, better at sports, and can handle physical hardship more easily, compared to female athletes.

In the United States, Title IX is a key factor that has opened doors for women in sports. Passed in 1972 as part of the Education Amendments, it prohibits discrimination based on sex in any educational program or activity receiving federal financial assistance.

Although women’s participation in sport has increased dramatically since Title IX was passed, there is still a lot of work to do. For example, women’s representation in the leadership of sports federations remains low. In addition, the lack of representation from women in media coverage is another issue. The lack of visibility for female athletes can cause them to doubt their abilities and lead to internal attributions, which can reduce motivation, performance, and future expectations.

The US Open begins on Aug. 26 and concludes on Sept. 8. The last Grand Slam of the season is always a busy one, with plenty of big matches and excitement at Flushing Meadows. This year’s tournament features a few changes, including a shift to Sunday play.

Tennis Insider Parsa Nemati reports that the USTA is set to change the men’s and women’s main draw schedule by pushing back the first week by two days. This means the tournament will begin on Friday of qualifying week, instead of Wednesday as it has since the start of the Open Era in 1968.

Fortunately for those who want to get the most out of their US Open experience, there are some tricks and tips that can help make your time there more enjoyable. Here are some of them:

1. Stream the US Open with ESPN+

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2. Check the Daily Schedule of Play
Every day, the US Open posts a detailed daily schedule of matches on up to 14 courts (see Tip #4 below). It’s a great tool for making a game plan, and you can download the official U.S. Open App (search on app stores for “2025 US Open”) to follow the action. You can also watch the US Open without cable with a subscription to ESPN+, which carries all of the daily matches.

The NFL draft isn’t over, but teams have a chance to reshape their rosters in Round 3 and beyond. With the first two rounds going by in a blur, the third round offers plenty of excitement.

The Patriots are looking for some juice up front, and Nolen fits the bill. He has explosiveness and length to be a versatile 3- and 5-technique in New England’s system, with a potential to develop into a starting defensive lineman.

Barrow’s quickness and motor are enough to earn a shot as a backup interior pass-rusher, but his physical limitations will cap his ceiling. He needs to play with better leverage and focus on developing his pass-rush moves if he wants to make a bigger impact.

Shedeur Sanders might not have the size to be a primary receiver in the NFL, but he can fill some roles with his speed and route running skills. He’ll excel in an offense that maximizes yards after the catch and has the ability to create mismatches in single coverage.

The Bengals traded their second-round pick in the prior draft to move up and grab Byron Murphy, but still have plenty of issues at corner. Johnson has the size, instincts and ball skills to be an effective starter in a zone-heavy defense. His short-area speed and willingness to tackle could also make him a good fit for the slot. The rangy Huzzie has plenty of potential as an edge player with his length and natural power, but he needs to improve his pass rush moves and finish.