The Power of International Sports

Whether it’s cheering along with the crowd at your home team’s World Cup match, feeling the whine of Formula 1 engines in your chest, or watching a hockey goal in sudden death overtime, there is something special about international sports. International sporting events can bring together a wide variety of people from different cultures, backgrounds, and experiences. They can be a powerful force for bringing communities together and supporting local businesses, all while helping to promote the values of a sport and its athletes.

Nevertheless, there is no escaping that international sport is often fraught with power imbalances: where you come from plays a major role in how far you can go in the game. This is a reality that can be seen in the history of international competition, dating back to the ancient Olympic Games in which city states would put aside their internal struggles to compete.

The modern Olympics continue to draw competitors from around the globe, though the event is structured in a way that delineates participation by cultural elements: language, as with the Francophone Games; ethnicity, as with the Maccabiah Games for Jewish athletes; and occupation (with the Universiade for university students). There are also events based on gender, such as the World Outgames for LGBT athletes.

International sports governing bodies, such as FIFA and the IOC, are responsible for setting the rules of their respective sports at the global level and disseminating them worldwide. They are also tasked with choosing which sports should be included in the Olympic Games and which should be excluded, with the latter grouped under the Association of IOC Recognised International Sports Federations.

Viral Sports Moments

The sports world is constantly transforming, and the boundaries between what we watch in our living rooms and what happens on the field is slowly blurring. Whether it’s an athlete’s reaction to a heartbreaking loss or an inspiring moment that brings a team together, these viral sports moments capture the world’s imagination and spread like wildfire on social media. In this era of instant feedback and Twitter, these micro-moments can define an athlete’s legacy, build bridges to new fans, and create global communities of team loyalty.

While some viral sports moments happen by chance, leagues and teams can also leverage their own content to go viral or at least trend online. This can be done in the form of memes, highlight reels, or even influencer posts geared towards the sports community. This type of content can help athletes and teams connect with fans in real-time, boost brand awareness, and create a sense of community among their audience.

Viral moments from sports can be awe-inspiring, heartwarming, or downright wacky. This summer, we saw “pommel horse guy” win a bronze medal and a spot on “Dancing With the Stars,” and we watched as Olympic shooter Chloe Kim became a social media icon thanks to her off-field antics and a viral dance video. Outside of the Olympics, we saw a bunch of head-scratching and awe-inspiring moments like Rachael Gunn’s breakdancing skills, Ilona Maher rumbling over Aussies, or the bizarre stance of Turkish shooter Sevval Ilayda Dikec.