Category: Uncategorized

Whether it’s helping bring down Jose Mourinho, marching to protest their club owner or expressing solidarity with a fan community that has been attacked by hackers, these stories remind us that fans are not passive media consumers. They have a long history of using their passion for football to fight for change. Across the world, […]

The 2026 edition of the Asian Games will feature competitions in 41 sports, including esports. This will be the second time that the Games have included esports, and they will take place from September 9 to October 4 in the city of Nagoya in Japan. A total of 11 medal-contending events will be included in […]

The world of sports has never been more dynamic, but it’s not all about the latest technology. Sports innovation ideas need to be practical and solve real problems for facilities. They also need to deliver a clear return on investment. Keeping up with the latest sports technology trends is about more than staying modern- it’s […]

Athlete retirement news is usually about big-name stars hanging up their cleats and pursuing other career paths in fields like real estate, fashion, broadcasting or even restaurants. But the truth is that even professional athletes have a hard time knowing when to retire. While regular people typically retire in their 60s or 70s, many athletes […]

The World Test Championship launched in 2019 with the aim of adding significance to bilateral Test series by introducing a points system over a two-year cycle. Its premise is that the highest performing teams will be rewarded with greater scheduling opportunities while the weaker sides will find it easier to maintain their level. This is […]

From Hollywood megastars repping their favorite teams to viral pop culture moments that go viral on social media, sports and celebrity worlds have never been more intertwined. Whether they’re making headlines for their sexy dance moves or the latest raucous argument, these are the stories that keep fans up to date on all of the […]

Athlete endorsements are pivotal for brand marketing, offering unique opportunities to leverage athletes’ personal connections and wide reach to build credibility and boost consumer trust. However, it is critical to manage the risk of a bad public image or involvement in controversies that can damage both the athlete’s and brand image. In a digital age […]

International qualifiers are the gateway to competing at the highest level of international football. They not only determine the teams that will play on the world stage, but also heighten national pride and unite communities. They are also a major source of excitement for fans around the globe, with many countries focusing on ramping up […]

We’re now in the final stage of The Masters, and it promises to be a fascinating one. Rory McIlroy holds a two-shot lead on 12 under, with Bryson DeChambeau not far behind, but the pair have an esteemed group of chasers in their wake. Those players include 2018 champion Patrick Reed, 2021 winner Hideki Matsuyama, […]

The world’s best track and field athletes have gathered in Budapest this week for the 2023 World Athletics Championship. Often viewed as a preview of the following year’s Olympics, these biennial events are also, for many, the pinnacle of their careers. The event is overseen by the International Association of Athletics Federations (IAAF). It features […]